Andrew Choi - Brand Innovators

Andrew Choi

Singer / Songwriter, Kpop Demon Hunters

Andrew Choi is a Korean-American singer, songwriter, and one of the most sought-after pop/R&B topliners across the K-pop and J-pop music industries. With over 31 million monthly listeners on Spotify, Andrew has established himself as a powerful creative force behind some of the biggest sounds in global pop.

He is widely recognized as the singing voice of the main male character, Jinu, in Netflix’s animated hit KPop Demon Hunters, further cementing his role as a bridge between music, storytelling, and global entertainment.

Andrew began his songwriting career in Korea in 2011, quickly gaining attention from A&R executives at top Asian labels for his exceptional toplining ability. Since then, he has collaborated with an impressive roster of superstar artists, including NCT 127, NCT Dream, NCT Wish, ZEROBASEONE, EXO, SHINee, and many more.

Over the course of his career, Andrew has:

  • Contributed to 300+ songs through background chorus sessions
  • Officially registered 150+ songs with copyright associations
  • Provided vocal direction and English pronunciation coaching for 100+ artists and actors

In 2012, Andrew showcased his artistry on the hit television competition K-Pop Star 2, where he finished in the Top 3, proving his capabilities not only as a songwriter but also as a compelling performer.

Blending technical excellence with emotional storytelling, Andrew Choi continues to shape the sound of modern pop music while expanding his presence across global entertainment platforms.