Andrea Zaretsky - Brand Innovators

Andrea Zaretsky

Chief Marketing Officer, E*TRADE and Morgan Stanley Wealth Management

As Chief Marketing Officer of Morgan Stanley Wealth Management and E*TRADE from Morgan Stanley, Andrea Zaretsky is responsible for defining and driving brand and performance marketing efforts through an integrated strategy. Key areas of focus include brand-building, driving new client acquisition, and deepening existing relationships.

Andrea has an extensive background developing innovative business strategies at iconic brands in both the Financial Services and Retail industries. Prior to the acquisition of E*TRADE, she was the Chief Marketing Officer for E*TRADE Financial where she was responsible for E*TRADE’s retail brand, advertising and marketing initiatives. Prior to E*TRADE, Andrea served as Senior Vice President of Marketing at SEPHORA, where she led Customer Relationship Management (CRM), Loyalty, Insights and Analytics, and launched the company’s first Credit Card. 

Andrea began her marketing career at American Express, where she served as Head of Customer Marketing for the firm’s largest division, leading Acquisition, Customer Engagement, Innovation and Investment Optimization. During her 15-year tenure at the company, she also held global leadership positions in Digital Partnerships, Sales, Rewards and Product Management.

Andrea received the Working Mother of the Year award from She Runs It (2023) and was named to Ad Age’s Leading Women (2023), has been recognized as one of the Top 100 Women in Brand Marketing (Brand Innovators, 2019–2021) and featured in 12 Women Changing the Money Industry (Forbes, 2020). Additionally, E*TRADE’s “Don’t Get Mad, Get E*TRADE” Campaign won the pre-eminent American Marketing Association’s Effie Gold award under Andrea’s leadership.

She is currently on the boards of the Ad Council and the MMA. Andrea is also an Advisor to ReelAbilities, the largest film festival in the US dedicated to promoting awareness and appreciation of the lives of people with disabilities. She earned her BA from Tufts University and MBA from Columbia Business School.