Andrea Schwenk is a brand-builder who works with food & beverage brands to develop consumer insight-driven marketing campaigns and product innovations.
Recently honored as a Game Changer by She Runs It and named 40 under 40 by Brand Innovators in 2023, she is a dynamic and strategic marketing leader with experience on the agency, supplier and retailer sides of the business, having worked on several Fortune 500 brands including Burger King, Buffalo Wild Wings, Aramark and Beam. Currently, Andrea is the Chief Marketing Officer for Egglife Foods, an innovative food start-up cracking the code on protein-packed, low-carb food solutions by harnessing the power of eggs to transform traditionally flour-based foods.
Under her leadership, Egglife Foods has been recognized as an industry disruptor and category leader, receiving industry accolades including Instacart’s Fastest Growing Emerging Brands, The Good Housekeeping Best Snack Awards, and securing a spot on the Inc. 5000 list of fastest-growing privately held businesses.
Prior to joining Egglife, she served as Director of Beverage Innovation at Buffalo Wild Wings, where she led strategic planning, product development, and promotional strategy for the complete Buffalo Wild Wings beverage portfolio. Among her many accomplishments was the implementation of a data-driven location-specific draft beer assortment and marketing strategy.
She also spent time at Beam Suntory on the better-for-you brand, Skinnygirl Cocktails, where she led the development of the brand’s first global advertising campaign and launched 11 new product innovations in 10 months to secure market leadership.
Schwenk began her career in the advertising world at Wunderman working on the Burger King account and it was there that her love of food & beverage marketing began. She also spent time at FCB Chicago on the Aramark business, where she led the development of a new brand identity and positioning, transforming the brand into a catalyst for innovation.
Throughout these experiences, Andrea has mastered how to transform brand loyalty into brand love by understanding the consumer journey and cultivating passionate brand advocates.
Schwenk holds degrees in Journalism, Spanish and Business from Iowa State University. A curious foodie and world traveler, she spends most of her free time in the kitchen or planning her next trip with her husband Rick, and 5-year-old son Hudson.