Amy Hu is a Senior Vice President and head of New York Life’s Client Prospecting Value Stream. She is responsible for developing and leading the company’s overall marketing and brand strategy and overseeing all aspects of performance marketing, digital, analytics, brand, sponsorships, field marketing and MarTech and AdTech to drive continued growth.
Prior to joining New York Life, Ms. Hu spent more than 12 years at H&R Block where she was responsible for TV, digital, web, and sponsorships driving significant traffic to retail outlets and online tax preparation during the January – April timeframe. Under her leadership, H&R Block’s team saw double-digital profitable revenue growth through the implementation of new microtargeting strategies, advanced performance analytics, multichannel attribution measurement and datadriven web personalization. She led the H&R Block digital marketing technology implementation, which was a key factor in new client growth. Ms. Hu is recognized as an industry leader for her use of technology and data.
Ms. Hu received a B.A. in Philosophy, and History of Math and Science from St. John’s College.