Alyona Fedorchenko currently holds a role of the Global Vice President, Gum and Mints Portfolio at Mars and is a member of the Mars Snacking Global Growth Leadership Team.
Alyona Fedorchenko is a bold and strategic global executive who is fearless (and relentless) when it comes to building, revitalizing, and scaling both start-up and multibillion-dollar brands and organizations. A tenacious leader, she inspires teams to achieve the “unachievable” and consistently and dramatically outperform.
Alyona joined Wrigley U.S. in 2007 and has held roles of increasing leadership across Gum & Mints and Fruity Confections, contributed significantly to the turnaround of our U.S. Gum & Mints business and set Starburst brand on its path to becoming one of top brands in the category. She then traveled across the Atlantic to UK, where as a U.K. Category Business Unit (CBU) Director and a member of the U.K. Leadership Team, Alyona created a compelling vision and a clear strategy for the UK Gum & Mints Strategic Cell, led development of the regional innovation pipeline and built organizational capabilities to deliver culturally famous and locally relevant content for the Next Generation of consumers. She also led the turnaround of the UK Fruity Confections business, through pack price promo reset, category growing Skittles innovation and Pride activation.
Alyona hold a Master of Business Administration degree from University of Chicago Booth School of Business.
Outside of work Alyona can’t imagine her life without yoga, traveling and skiing with her husband Andrey and son Sasha (13).