As Head of General Market Advertising Sales, Branded Content and Home Screen Sponsorships at VIZIO Ads, Allison Clarke leads strategic revenue growth and innovative brand partnerships across the company’s rapidly expanding connected TV platform. Allison oversees national sales initiatives that connect premium advertisers with highly engaged audiences through VIZIO’s CTV, Home Screen placements, branded content integrations, and data-driven solutions.
Drawing on over 20 years of experience in digital and television advertising, Allison has played a pivotal role in positioning VIZIO as a key player in the CTV space – bridging the gap between traditional television and modern streaming experiences. Under her leadership, the general market sales team has delivered campaigns for Fortune 500 brands, leveraging VIZIO’s first party data, scaled device footprint, and innovative ad formats to drive measurable impact.
Prior to joining VIZIO, Allison held senior roles at NBCU and AMC Networks, where she led high performing teams and spearheaded multi-channel advertising strategies across linear, digital, events and sponsorships. Known for a collaborative leadership style and a sharp focus on results, Allison continues to push the boundaries of what is possible in ad supported streaming television