As Chief Strategy Officer, Ali Amarsy leads the overarching strategic vision of Digitas, tapping his global
insights and culture-driven approach to enhance clients’ collective networked experiences across digital
platforms.
Previously, Ali was the Global Product Strategy Lead at Publicis Commerce, responsible for shaping the
commerce offering in 25+ Publicis Groupe markets. He worked closely alongside partners such as
Google, Amazon, and TikTok, to help Publicis Groupe clients like Disney and Nestle achieve stronger
commerce outcomes.
Under his leadership, Publicis has significantly impacted the product roadmaps of major platforms and
partners, developing first-to-market Creative Commerce solutions that have delivered double-digit sales
growth and increased brand affinity across clients in the CPG, pharma, and beauty categories. His
expertise in brand strategy, shopper marketing, media, and commerce enables him to approach
platforms, solutions, and KPIs through a brand perspective.
In his time away from work, Ali is an adjunct professor at New York’s Fashion Institute of Technology
and leads Harvard Business School Club of New York’s Alumni Start Up division.