Aislinn Froeb Kaltenbrun - Brand Innovators

Aislinn Froeb Kaltenbrun

Director, Omnichannel Retail Marketing, Walmart, Mattel, Inc.

Aislinn Kaltenbrun is a retail-first brand strategist and marketing leader at Mattel, known for scaling iconic franchises like Barbie and Hot Wheels through new launches and innovation, and driving growth through the intersection of global brand strategy and large-scale retail execution. She specializes in translating consumer insights into high-impact commercialization strategies and currently leads the Walmart Omnichannel Retail Marketing team across all brands.  Aislinn brings a sharp balance of creativity and operational rigor, leading cross-functional teams to scale omnichannel ecosystems that drive both immediate results and long-term brand equity.

Aislinn resides in Los Angeles and is mom to two young boys and spends most of her free time shuttling between athletic events.  Prior work experience to Mattel spans apparel and beauty industries and she is a proud alum of UC Berkeley and Kellogg School of Management at Northwestern.