Adam Zimmerman is in his ninth season with the Braves. He is Senior Vice President of Marketing and Content.
Over his tenure with the Braves, he has overseen the team’s Business Intelligence, Marketing, Communications, Digital, Community Relations, Creative, Alumni Affairs, Fan Experience and Growing the Game departments. He is responsible for strategizing and driving the team’s growing efforts to develop and monetize various content and intellectual property opportunities, including broadcast, video, audio, podcasts, NFT’s, and emerging technologies.
Prior to the Braves, Zimmerman was President of Atlanta based agency CSE (now part of Cooper Holdings) where he led award winning work for several Fortune 500 company agency clients and oversaw the athlete/coach/broadcaster practice. While at CSE, Zimmerman crafted a partnership with MIT and created CSE Evolve, an in-house lab designed to embrace the latest technologies.
He plays active roles on several MLB working groups/committees and is published and referenced in high impact trade journals and media as an expert in identifying emerging trends in sports marketing/business models. He is a frequent speaker, presenter and facilitator and sports marketing conferences, seminars, summits and corporate events and has been an instructor for undergraduate/graduate sports marketing classes at University of South Florida, University of Florida, Georgia Tech and University of Georgia. Zimmerman completed the inaugural session of the Business of Sports and Entertainment Executive Education program at Harvard University.
Zimmerman resides in Atlanta, Georgia and sits on the board of “Friends of Panthertown”, a 6,311-acre backcountry recreation area featuring more than 30 miles of public trails located in the Nantahala National Forest in Western North Carolina.
He is a graduate of the University of Florida and was inducted into the College of Health and Human Performance Distinguished Alumni Hall of Fame.