Adam Katzenback is a seasoned leader with 15+ years of experience creating conditions for game changing creativity. After cutting his teeth in traditional advertising, he joined Carrot Creative where he harnessed the power of social media and transformed a digital production studio into a creative powerhouse. After his company was acquired by VICE Media in 2013, Adam went on to lead creative and strategy teams for Target, Unilever, Netflix, Chipotle, Google and Adidas. At Snapchat, his team delivers best-in-class mobile campaigns that drive measurable business results with cultural impact. Throughout his career, Adam has pushed the boundaries of creativity and technology to create unforgettable experiences for audiences around the world.
Adam Katzenback
Head of Creative & Brand Strategy, Snap