Adam is the Group Vice President of Ad Sales and Data Licensing at VIZIO, a leading smart TV company and platform provider. He leads the US Brand and Agency Ad Sales team, as well as the Data Licensing team, and is a founding member of VIZIO’s Platform+ division. He has been instrumental in driving the go-to-market strategy and execution of VIZIO’s cross-platform Ads product suite, including targeting products and capabilities related to VIZIO’s currency grade viewership data, Inscape. Adam’s partnerships organization has grown five-fold since 2019, and played a meaningful role in VIZIO’s IPO in March 2021.
Adam has a proven track record of building and leading successful sales organizations, developing innovative media and data solutions, and mentoring startups and emerging players. He has a deep knowledge and passion for the streaming and OTT space, having held senior positions at Samba TV, YuMe, and The Daily Beast, where he delivered revenue growth, customer satisfaction, and market leadership. He is also an active member of the IAB Video Board, where he contributes to the advancement of the industry standards, policies, and best practices. Adam’s mission is to empower brands and agencies to leverage the power of VIZIO’s smart TV platform and data to reach and engage their audiences across screens and devices.