Aaron Hassel is a Los Angeles-born and raised marketing leader known for building high-impact brands through strategic storytelling, creative execution, and data-informed go-to-market strategies. As Director of Marketing, he leads integrated campaigns across product launches, content, social media, partnerships, experiential activations, and retail channels, driving meaningful connections between brand and consumer.
With over 15 years of experience, Aaron has played a key role in building Rawlings Sporting Goods and Easton Diamond Sports into industry-leading brands. He has led several top-performing product launches, driving record-setting sales and sustained category leadership, including multiple #1 product launches and record single-day sell-throughs. Known for delivering category-defining campaigns, Aaron blends creativity with performance to produce measurable business impact. A former Division I college baseball player, he brings a competitive, team-first mindset to leading cross-functional initiatives and high-performing teams.
Aaron is passionate about pushing brands forward, unlocking growth, and building marketing systems that scale. Outside of work, he enjoys fitness, travel, sports, and is always in search of the best breakfast burrito.