Skincare brand Sol de Janeiro has promoted chief marketing and digital officer Jordan Saxemard to chief executive officer.
The L’OCCITANE Group brand said that Saxemard succeeds co-founder Heela Yang, who is no longer with the company. “This transition ensures continuity of leadership and positions him well to build on the brand’s strong momentum as it enters this next chapter,’ said Reinold Geiger, L’OCCITANE Group Chairman and CEO, in a statement.
“Sol de Janeiro has always stood for something bigger than beauty – it’s a celebration of joy, sensuality, and self-expression, rooted in the warmth of the Brazilian spirit,’ said Saxemard in a statement. “I’m energised to build on that foundation and expand the brand’s global presence and impact with clarity, discipline, and creative boldness – while staying true to what makes it unique.”
The path from CMO to president or CEO has been a move many beauty brands have been making in recent months. e.l.f. Beauty recently promoted longtime chief marketing officer Kory Marchisotto to president of e.l.f. Brands. eos Products’ Soyoung Kang was promoted from chief marketing and innovation officer to president of the personal care brand last fall.
