- Sephora has teamed up with Lyft Media to offer consumers free rides to its stores in select cities.
- This “Delivered to Beauty” activation is part of Sephora’s new “Get Beauty from People Who Get Beauty” campaign, which positions the brand as offering trusted and personalized expertise. Agency partners for this activation include: Digitas and Le Truc from Publicis Groupe.
- Consumers can get a $20 Lyft credit to take these rides from July 7-10th in New York City, Los Angeles, San Francisco, Chicago, and Seattle.
The free rides encourage shoppers to get offline and head to a store IRL, where they have a chance to interact with products and explore new brands in person.
“We know that people today highly value in-person experiences when they’re shopping for prestige beauty. They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. They want to discover something new, stay up to date on the latest products and trends, and most importantly have fun with beauty,” said Zena Arnold, Chief Marketing Officer, Sephora U.S., in a statement.
“This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.”
Once the shoppers arrive in the store, they can do a personalized “skin scan” and will receive $10 off any order (over $50) at checkout.
