- Add some lipstick to that cheeseburger. Sephora is partnering with Uber Eats to become the first prestige beauty retailer available on the delivery app in the U.S. and Canada.
- The move is part of Uber’s continued expansion into providing more retail products to consumers through its delivery services, and is a way for Sephora to fulfill its mission of making beauty “available to all.”
- Earlier this year, Sephora partnered with Uber’s rideshare competitor, Lyft, to offer consumers free rides to its stores in select cities. The activation was part of the beauty brand’s “Get Beauty from People Who Beauty” campaign that positioned the retailer as offering trusted and personalized advice.
“Today’s consumers want effortless access to their favorite brands—and beauty is no exception,” said Susan Anderson, global head of delivery at Uber, in a statement. “We’re thrilled to welcome Sephora to Uber Eats as our first prestige beauty retailer. This partnership is about meeting consumers where they are and making it easier than ever to access the products they love, whether for gifting, stocking up on essentials, or solving last minute beauty emergencies.”
With the new Uber Eats partners, members of Sephora’s Beauty Insider Loyalty program will be able to link their accounts and earn loyalty points through their delivery orders. To help promote the new product availability, Uber Eats is offering U.S. customers $10 off their first Sephora delivery order of $50 or more until October 30.
