- RITZ will return to the Super Bowl next year, with a :30 spot airing during the third quarter. This will mark the third consecutive year that a Mondelēz International snack brand will show up during the big game.
- Created with The Martin Agency, the brand’s new spot will be directed by Dan Opsal, and produced by Hungry Man and Publicis Production.
- To celebrate the big game, the RITZ brand is creating a limited edition football-shaped cracker that will hit stores Monday Dec.
The Super Bowl is one of the biggest snacking days of the year, and it makes sense for a cracker brand to show up at the game. The RITZ Brand made its debut at the Big Game in February 2025 with a spot about “the RITZ Salty Club”.
“For over 90 years, the RITZ Brand has brought connection to family tables,” said Steven Saenen, category president, savory snacking at Mondelēz, in a statement. “Although we’re immensely proud of this legacy, we’re equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to the world’s biggest advertising stage allows us to make a bold statement in this moment.”
Like most Super Bowl campaigns these days, the ad will serve as a platform for a larger multichannel campaign, which will also include paid media, social, PR and retail.
