- In honor of National Lipstick Day and National Chicken Wing Day (both occurring on July 29), Revlon and celebrity chef and TV host Guy Fieri are teaming up to bring a little spice to people’s lips.
- Revlon is launching a limited-edition line of “Flavortown!” Glass Shine Lip Balm, inspired by the heat and color of Fieri’s new Flavortown O.G. Buffalo Wing Sauce.
- The tubes will retail at $10.49 each and will include a customizable sticker pack. The product will be available between July 23-29 exclusively through Amazon’s Buy with Prime direct-to-consumer channel. (Fieri’s sauce, meanwhile, is available through Instacart at $4.99)
“To meet evolving consumer needs, Revlon has a new focus to operate at the intersection of cultural relevancy and ecommerce,” said Kelly Solomon, Revlon chief digital marketing officer, in a statement.“To charm and excite our consumers this National Lipstick Day (which also happens to be National Chicken Wing Day), we partnered with Guy Fieri to launch a limited-edition “Flavortown” shade of our fan-favorite, Glass Shine Lip Balm.”
Launched in 2022, Buy with Prime is designed to help direct-to-consumer merchants reach new customers through product and fulfillment. Using the feature, consumers shop directly from a brand’s online store with their Amazon Prime account, which will automatically enter their payment information and delivery address directly on the merchant’s site. According to Amazon, 50% of Prime members are likely to buy again from a direct-to-consumer site that offers Prime shopping benefits and 95% who have used Buy with Prime are likely to use it again.
