- Reese’s is continuing with its product extensions with a new offering, Reese’s Filled Pretzels, which combines salty and sweet ingredients into one package.
- The new snack features Reese’s signature peanut butter inside a crunchy pretzel shell and will be sold in three sizes: 5-ounce bags, 9-ounce pouches and 18-ounce jars.
- The product intro follows Reese’s recent introduction of a new peanut-butter-and-jelly version of its signature chocolate candy cup.
“We know our fans are always on the hunt for new ways to get their Reese’s peanut butter fix and trust us, this one’s a total game-changer,” said Natalie Perera, Director of salty snacks at The Hershey Company, in a release. “Crunchy, creamy, sweet, salty – it’s like the snack universe finally got it right.”
Reese’s earlier this month played an April Fool’s Day prank, suggesting it was creating “Chocolatey Bread” as a new line extension, only to reveal a day later (on National PB&J Day) that it was bowing new PB&J Big Cups. The new candy are classic peanut butter cups with a layer of jelly – either strawberry or grape – inside.
