- Quaker is the Official Breakfast of the FIFA World Cup 26 and the brand is debuting a new ad. The spot shows kids eating Quaker for breakfast before heading off to play soccer. It will run throughout the tournament across linear, digital, social, OLV and streaming channels.
- Quaker will also sponsor FIFA’s Player Escort Program, which brings young fans onto the pitch with their soccer heroes.
- Additionally, the CPG brand is offering fans the opportunity to win tickets to games now through June 24, 2026. Fans can visit www.QuakerFWC26.com to register and enter for a chance to win (no purchase necessary), as well as submit product codes (UPC) from participating Quaker products for additional bonus entries.
The World Cup is the biggest sports marketing stage in the world, offering brands a stage to connect with consumers every four years. As soccer continues to become a more popular sport in the U.S., the event offers Quaker the opportunity to position itself as a nutritious breakfast for families whose kids play soccer.
As part of the FIFA partnership, Quaker has also partnered with Common Goal, a group of soccer-based community organizations, to find 1,400 youth across all 11 FIFA World Cup United States host cities to participate in the Quaker Player Escort Program.
“FIFA World Cup is one of the most universal moments in global sport, bringing people together in a way few things can, and that’s the same powerful connection we see around the breakfast table every day,” said Tina Mahal, senior vice president of marketing at Quaker Foods, in a statement. “At a moment when millions of fans are inspired and energized, we wanted to be part of a bigger conversation – providing resources around daily nutrition for families and communities and inspiring the next generation with moments both on and off the field.”
