- Pringles and Miller Lite are bringing the taste of the outdoor grill inside with the release of two new limited-edition snack flavors this spring, inspired by beer-infused grilled meat recipes.
- The two Pringles extensions, Beer Can Chicken and Grilled Beer Brat, will begin appearing on store shelves in May, promising to combine the spices of the grilled meats and the hoppy malt taste of a Miller Lite in the snack chip.
- The products will be packaged in Pringles’ iconic cans in Miller Lite’s blue and white coloring. Availability and other news will be promoted through the brands’ social media channels, per a release.
The Pringles x Miller Lite Beer Can Chicken extension will include notes of garlic and onion, along with some of the flavor of the beer that infuses the meat with juiciness through the cooking technique. The Pringles x Miller Lite Grilled Beer Brat, meanwhile, will include notes of black pepper, caramelized onion and brown spice, as well as a hoppy, malt beer aroma.
“Whether or not you’re a grill-master, who doesn’t enjoy a beer and crisps as a summer snack?” said Ann Legan, VP of marketing, Miller Family of Brands, in a statement. “We know fans already infuse Miller Lite’s iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them.”
Miller Lite recently celebrated its 50th anniversary with a new marketing campaign that celebrates its place in the culture. The campaign, featuring a voiceover from actor Christopher Walken and David Bowie’s iconic “Rebel, Rebel,” celebrates the big celebrations and everyday moments that the brand has been a part of over the past half-century.
