- Pre-biotic soda brand poppi has launched a tie-in with the upcoming summer release, “Spider-Man: Brand New Day” that includes an integrated marketing campaign and limited-edition 4-packs redesigned with web-themed packaging.
- The marketing campaign includes a :30 spot that declares “soda’s heroic effort is finally here” and integrates clips from the film alongside shots of re-skinned cans.
- The limited-edition four packs of Cherry Limeade, Wildberry and a new flavor, Lemonade, will be available for purchase at Walmart, Target, Kroger and other retailers.
Poppi’s Spider-Man connections will extend to the theatergoing experience as well, with a promotion offering a $15 Fandango Rewards reward with the purchase of four 4-packs. The product also appears in the film’s latest teaser trailer.
The tie-in continues Poppi’s strategy of linking with popular culture. Earlier this summer, Poppi teamed with Love Island USA with a tie-in featuring contestant Olandria Carthen. That campaign was part of a larger global partnership the brand has with the show, which includes in-show integrations, retail activations and immersive fan experiences in the U.S. and the United Kingdom.
