- Pizza Hut is jumping on the 6 7 bandwagon with a limited-time new menu item.
- The food chain is offering $.67 boneless wings available on November 6–7 only.
- The menu offering includes nine signature flavors and the deal is good both in restaurants and through online orders.
The brand is hoping to reach young consumers and their parents with this campaign. The nonsensical viral slang phrase “6 7” has exploded online and in classrooms and households globally led by Gen Z and Gen Alpha. In fact, Dictionary.com just declared 6 7 as the 2025 Word of the Year.
Pizza Hut is jumping into the trending conversation with a play on the date, November 6 and 7th and a low price designed to drive orders. The effort allows the brand to promote its chicken wings and connect with consumers on value, as well as cultural phenomenon
This launch follows a Halloween campaign, in which Pizza Hut pushed Hallo-WINGS and pushed a spooky wing competition.
