Pizza Hut celebrates post-wedding craving with ‘After Pizza Cakes’ - Brand Innovators

Pizza Hut celebrates post-wedding craving with ‘After Pizza Cakes’

  • Pizza Hut is offering brides, grooms and their guests in Los Angeles, Atlanta and New York City a chance to satisfy their post-reception craving in the form of a five-foot high pizza tower. 
  • Via a sweepstakes, Pizza Hut will create three “After Pizza Cakes” – a five-foot-tall, three-tiered arrangement of pizzas from the company’s Hut Lover’s line of pies. The arrangement is surrounded by pepperoni florals curled into rose-like arrangements, tomatoes and anthurium flowers. 
  • In addition to the After Pizza Cakes, the company is offering consumers a chance to win a getaway for two to Hawaii to celebrate the launch of the new Hut Lover’s Spicy Hawaiian Lover’s Pizza. 

The After Pizza Cake is inspired by the trend of late-night bites being offered at the end of most receptions, as well as studies showing that 90% of couples love the idea of offering a late-night snack at their wedding, according to the company. In fact, NFL quarterback Jordan Love and professional volleyball player Ronika Stone recently offered an After Pizza Cake at their wedding celebration last month.
“Knowing that many couples are also looking to hook their guests up with memorable surprises like wedding after-party pizza, we wanted to swoop in to help up the ante for all things pizza and love,” said Melissa Friebe, chief marketing officer US at Pizza Hut, in a statement. “The After Pizza Cake sweepstakes combines innovation, buzzworthy design, and bold flavors. It’s another way Pizza Hut is spreading the love, because at the end of the day, everybody loves pizza.”