- Verizon has tapped Pete Davidson for a new campaign that is designed to promote its new 3 year price guarantee platform.
- The humorous campaign highlights that Davidson has commitment issues, but not when it comes to extending his Verizon contract.
- The campaign is running across major broadcast networks and programming, including both the men’s and women’s NCAA March Madness tournaments, NHL and Premiere League games in addition to morning & evening news and primetime entertainment. It will also run across OLV, digital and paid social.
In a time when prices continue to rise across the economy, Verizon just announced a huge offering to customers – to lock in their contact pricing for three years. This offers the brand secure income and customers the opportunity to keep costs from rising. Verizon will also be giving all new and existing customers a free phone on any plan.
“Today, marks the next strategic step of the consumer business transformation journey that began two years ago,” said Verizon Chairman and CEO, Hans Vestberg, in a statement. “We are redefining our relationship with the consumers by building on our industry-leading network and innovative offerings. By offering unprecedented value and predictability across both mobile and home, we are establishing the new industry standard for a long-term customer relationship, supporting our path to improved retention, sustainable revenue growth, and long-term shareholder value.”
By bringing Davidson to the table and running spots during the NCAA tournaments, the brand is tapping into the culture.
