Educational publisher Pearson has tapped Ginny Cartwright Ziegler as chief marketing officer. She will begin the new role on July 29th.
In her new role, she will be tasked with bringing innovation to marketing focusing on applying AI to customer journeys and looking for ways to scale Pearson’s brand and market position.
“The chance to elevate lives with the gift of learning — in innovative new ways — inspired me to join Pearson,” said Cartwright Ziegler, in a statement. “When you learn at any age, new knowledge unlocks endless transformational opportunities that can change your life, other peoples’ lives, the future and even the world. I’m excited to collaborate with Pearson’s talented people to create exceptional experiences for Pearson’s customers that spark a contagion of knowledge.”
Cartwright Ziegler succeeds Lynne Frank, who is stepping down from her dual role as CMO/co-president, direct-to-consumer.
Cartwright Ziegler comes to Pearson from Accenture, where she was most recently the chief marketing officer for North America – which accounts for half of the company’s revenue. Prior to her 16-year career at Accenture, she also held senior roles at HP, Deutsche Bank, General Motors, IBM, Intuit, Microsoft, NCR, Sun, Philips and Xerox PARC. She will report to Pearson CEO Omar Abbosh.
“I’m excited to welcome Ginny at this important time in Pearson’s story,” said Abbosh, in a statement. “She is a disruptive innovator, a great people leader, and a partner magnet. With her creative ingenuity, the ability to connect dots and her deep Silicon Valley experience, she is a key addition to our executive team as we pivot Pearson to lead further in the era of AI.”
