- Hyatt is celebrating the 45th anniversary of the Park Hyatt line of hotels with the first global marketing campaign in more than five years.
- Luxury is Personal highlights the quiet luxury of its properties and how the brand curates experiences for guests that includes everything from scent to service.
- The campaign drops as the brand has experienced growth across Europe, Africa, Asia Pacific, and Americas. Park Hyatt hotels aim to be havens of understated luxury that offer personal experiences.
Luxury is Personal is inspired by the idea that a symphony is built from distinct elements and so too is the experience of a Park Hyatt stay. The campaign comes at a time of growth for the brand. Hyatt’s Luxury hotel portfolio has grown 146 percent since 2017.
“The brand campaign is grounded in an ownable campaign platform, Luxury is Personal, brought to life through the narrative device A Subtle Symphony which capitalizes on our brand heritage of personalized service and elevates our brand positioning via purposeful brand-aligned storytelling across all marketing touch points,” said Katie Johnson, vice president & global brand leader, luxury, Hyatt.
“The inspiration came from our Park Hyatt colleagues around the globe – they are the magic makers. They bring the brand to life through their subtle touches, attuned service, and the time to get to know our guests walking through the doors – tailoring their stays in the ways that matter most to them.”
“As we celebrate 45 years of Park Hyatt hotels, we are extremely proud of the personal touch we bring to servicing our guests and members and can’t wait to breathe new life into the brand as we head into our next chapter,” Johnson continued.
