- Sonic is capitalizing on the popularity of early 2000s nostalgia – and the 20th anniversary of the reality show “The Simple Life” – with a new campaign featuring Paris Hilton and Nicole Richie.
- The new campaign showcases two new limited-time additions to the fast-food chain’s drink menu, “Sonic Iconic Drinks by Paris & Nicole.”
- The campaign is also timed to the duo’s upcoming new show, “Paris and Nicole: The Encore,” which is streaming on Peacock.
In the new campaign, the socialites-turned-reality-stars are depicted ordering their new drinks at a Sonic Drive-In and quickly realize the new drinks need names. They toss a few possibilities back and forth – “Cherry Glamonade,” “Tall Glass of Yes,” “Celestial Berry Bliss,” and “Beverly Chills” are a few possibilities – before deciding that their own names are iconic enough. The spot ends with Hildon declaring that, “They should totally rehire us,” and the duo singing a version of their theme song “Sanasa,” but changing it to “Sonic-sa.”
The two new drinks, which will be available for a limited time, are inspired by “dirty soda” trend that has taken hold of the country over the past few years. “The Nicole” features Dr. Pepper, sweet cream, vanilla flavor, strawberries and whipped topping. “The Paris” is Sprite mixed with dragon fruit flavor, real lemon and lime, whipped topping and Nerds candy.
“We’re beyond excited to team up with Paris and Nicole to offer a truly fun and memorable beverage experience,” said Ryan Dickerson, chief marketing officer of SONIC, in a statement. “They’ve been a part of pop culture history, and SONIC history, for so long, and they are legit SONIC fans, so it was a no brainer to partner with them to bring these iconic drinks and campaign to life.”
The campaign will air across multiple platforms, including streaming, social media and digital channels.
