- Panera is continuing its foray into fashion with the launch of a new handbag, the “Croissant Clutch.” The accessory follows the QSR chain’s introduction of the “Baguette Bag” in 2023.
- The Croissant Clutch takes its inspiration from Panera’s recently launched Croissant Toast Sandwiches and has a pleated design that evokes the design of croissant, accordion sides and a kiss-lock closure.
- The bag, created in conjunction with 72andSunny, will be available for purchase through a company microsite for $39.50 plus tax for a limited time. Each purchase includes a $15 Panera gift card.
Panera introduced the Croissant Toast Sandwiches earlier this month, featuring a new type of bread made from croissant dough. The sandwiches come in two varieties: Croque Monsieur and a “Fromage Toast.”
“Croissant-shaped accessories have taken center stage on the runway this year, and we ask ourselves – what if there was a version that was both fun and functional, designed to keep your next meal warm while you’re on the go? The launch of our delicious, new croissant bread innovations felt like the perfect opportunity to lean into the trend and drop a new take on ‘carb couture,’” said Mark Shambura, chief marketing officer at Panera Bread.
Panera launched a similar promo in 2023 with the introduction of its “BAGuette,” a foot-long purse in the company’s distinctive green color, featuring an embossed pattern and a magnetic closure. The BAGuette was timed to the launch of the company’s Toasted Baguette sandwiches.
Panera will be promoting the Croissant Clutch through public relations, influencer partnerships and social.
