- Pacsun is tapping into the nostalgia of the mall for its Fall 2025 “Denim Days” campaign targeted at Gen Z and highlighting its lines of jeans for men and women.
- Shot inside a classic shopping mall, the campaign showcases jeans as a daily staple of everyday life and features a cast of creatives closely tied to the brand, including The William Twins (who have frequently appeared in Pacsun campaigns), model Alana Champion, and other rising talent.
- The brand will also host a special “Denim Trip” with creators this month in Jackson Hole, Wyoming, giving those creators an opportunity to showcase how they wear Pacsun styles in their daily lives, with the content rolling across their social media channels in real-time.
The campaign introduces several new lines of jeans for men and women, including Jade Bootcut, Low Rise GF, Sloanee Ultra Baggy, Jordyn Low Rise, Blake Extreme Baggy, Ryder Ultra Baggy, Jordan Bootcut and Cade Straight, The campaign launched earlier this month online and on Pacsun’s social platforms. It will be launched in retail locations later this month.
Pacsun will also activate during TikTok’s Super Brand Day in late July with livestreams at the brand’s flagship stores in Soho and downtown Los Angeles. The promo marks the third time Pacsun has partnered with TikTok on the day.
“Denim has always been a central part of Pacsun’s story, and a central part of how our community expresses themselves,” said Richard Cox, chief merchandising officer at Pacsun. “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we’re meeting our audience where they already are.”
