- Omnicom has closed its $13.5 billion acquisition of Interpublic Group and has released its new executive leadership for the combined organization.
- The company has named the new leadership and restructuring including: Florian Adamski, CEO, Omnicom Media; Chris Foster, CEO, Omnicom Public Relations; Sergio Lopez, CEO, Omnicom Production; Duncan Painter, CEO, Omni and Flywheel Commerce Network; Troy Ruhanen, CEO, Omnicom Advertising; Mark O’Brien, CEO, Omnicom Branding; Luke Taylor, CEO, Omnicom Precision Marketing.
- As part of the restructuring, the holding company expects to eliminate around 4,000 positions. Additionally, the company will retire the agencies FCB, DDB and MullenLowe.
The newly emerged Omnicom is positioning itself as a leader in “creativity and effectiveness” that brings both “award-winning talent” and AI expertise.
The new Omnicom is promoting Omni – an advanced intelligence platform, along with its media network powered by Acxiom RealID, among other things.Omnicom is taking this newly formed company to market at CES in January, where the company will have a large presence.
“The expertise and dedication of our leadership team and the promise of our Connected Capabilities make us uniquely positioned to turn this moment into a catalyst for intelligent growth – for our people, our clients and our shareholders,” said John Wren, chairman and CEO of Omnicom, in a statement. “I am proud to welcome the people, agencies and clients of Interpublic to Omnicom and create a global community of the best and brightest professionals in the industry, all of whom will have access to the most advanced AI tools and Omni, our advanced intelligence platform. Together, we will be the go-to company that shapes how brands grow, people connect and culture evolves.”
