Novartis became the first-ever corporate pharmaceutical partner of the NFL this year and they are reportedly advertising in the game next year. AdAge reports that the brand is working with Publicis Groupe’s Fallon to lead the creative.
“At the heart of this first-of-its-kind partnership is the ambition to educate and mobilize communities to detect cancer and other diseases early, broadening health solutions beyond medicine,” said Victor Bultó, President US, Novartis, in a statement, shared with Brand Innovators. “With its nationwide fan base and demonstrated commitment to health advocacy, the NFL is a powerful partner for igniting critical health conversations at an unmatched scale. Together, Novartis and the NFL are working toward leveling the playing field against serious health conditions, empowering every fan to proactively manage their health.”
The company ran a Super Bowl ad in this year’s game with a spot building awareness around the importance of getting screened to prevent bad outcomes with breast cancer. The spot starred Hailee Steinfeld and Wanda Sykes and encouraged routine screenings.
