- Dating app Tinder debuted a new campaign which tells the love stories of real users through rom-com reenactments.
- The series centers on six real-life Tinder success stories with each story dramatized and reenacted by creator talent, including: Dalia Elizabeth, Kendahl Landreth and Roger Moore Jr.
- The Long Story Shorts effort was created in partnership with the brand’s social media and culture agency of record Movers+Shakers. It will run across the company’s social, with six episodes on Instagram and 18 mini episodes on TikTok.
This new Tinder campaign was developed with a specific focus on social-first entertainment in which influencers would star in the content.
“With ‘Long Story Shorts,’ we’re not just telling love stories on social; we’re celebrating the magic of real connections made on Tinder, all while delivering a good laugh,” said Geoffrey Goldberg, CCO and Co-Founder, Movers+Shakers, in a statement. “This campaign perfectly blends romance and comedy, on the social platforms where users are seeking entertainment.”
The social campaign follows Tinder’s summer brand campaign inspired by the app’s “It Starts with a Swipe.” These ads, starring Gossip Girl actor/skateboarder Evan Mock and actress/YouTuber Lana Condor, humorously recreates cliche scenes from romantic comedies with a modern day twist.
“We used real conversations from couples that met on Tinder that are still together. The idea is that people meet every day on Tinder and they turn into real beautiful romances. Don’t wait for the movie,” Tinder CMO Melissa Hobley, told Brand Innovators.
