RITZ Crackers will be at the Super Bowl for the first time ever. The :30 ad from The Martin Agency, directed by Jake Szymanski and produced by Gifted Youth and PXP will feature the cracker as an ideal snack treat for game day.
“On a day where our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen too. This ad buy marks a significant milestone in our journey to transform how fans view the RITZ brand through fresh and unexpected marketing strategies that speak directly to today’s consumer,” said Steven Saenen, vice president of marketing at RITZ, in a statement shared with Brand Innovators. “The creative is also our boldest yet, designed to raise the bar and meet the moment. We are excited to put it out into the world.”
This is the second year in a row that a Mondelēz International snack brand will have a spot in the game.
“At Mondelēz, we understand that success in the snacking category requires more than just great products and are consistently dreaming up new ways to evolve our marketing approach to better connect with our fans and stay competitive,” said Tanya Berman, senior vice president biscuit at Mondelēz, in a statement shared with Brand Innovators.
“An integral part of that strategy is to ensure our presence on the right platforms, and it isn’t the first time one of our brands has risen to the challenge of capturing the massive cultural phenomenon that is the Big Game,” she continued. “We are energized by the fresh approach the RITZ brand is taking and believe it will set the tone for a remarkable year of sustained success in an increasingly competitive snack market.”
