Reese’s is returning to the Super Bowl after a successful 2024 spot during the big game.
In addition to being run during the most viewed Super Bowl ever, last year’s ad earned millions of views across social platforms and created an online conversation about the new product introduced: Reese’s Caramel Big Cup.
This year’s :30, created by Erich & Kallman, will focus on the product’s rich and decadent flavors.
“The positive reception of our 2024 ad from customers and consumers helped generate great commercial success for the brand and Reese’s Caramel Big Cups. For 2025, we knew we had to go bigger and bolder,” said Ryan Riess, vice president of brand strategy and creative development, The Hershey Company, in a statement shared with Brand Innovators. “If last year’s spot taught us anything, it’s that people want more Reese’s in their lives. So, here we are – back for round two!”
