Rakuten has teamed up with actress Kate Hudson and fashion designer Patricia Bonaldi of PatBO for its new ad campaign, which highlights both exclusive products and the shopping platform’s rewards.
In the new spot for the “Shoppers Get It” campaign, three women discover they are all wearing the same dress from the platform and share that they bought it on Rakuten and got Cash Back for doing so.
Rakuten’s in-house marketing team developed “Shoppers Get It,” the shopping platform’s newest creative campaign centered around establishing Rakuten as the savvy shoppers’ inside track to shopping and saving on their favorite brands and retailers.
The spot taps into today’s shopping culture where shoppers are consistently on the hunt for the best deals, rewards, and shopping tips – and the thrill they get when they discover a new, insider shopping secret.
“Over the last two years, Rakuten has achieved success in building brand awareness broadly. Now, Rakuten’s marketing strategy is more focused on speaking directly with our core target audience of young millennial women,” said Vicki McRae, Rakuten’s SVP of brand & creative. “Our Shoppers Get It campaign reinforces that Rakuten is the most rewarding way to shop and continues our efforts to tap into this critical market of women who love to refine their savvy shopping tactics to score the best deals at their favorite brands and retailers.”
The velvet mini dress featured in the spot was created exclusively for Rakuten by Bonaldi. Rakuten is making the dress available exclusively to its members with a 10% Cash Back offer for a limited time through March 11.
“I couldn’t be more excited to star in Rakuten’s new commercial,” said Kate Hudson, in a statement. “From the moment I learned of the concept, I immediately resonated with this scenario of bonding with women over a shared love for a dress – and the thrill you get sharing or receiving a great shopping tip. It’s not only relatable, but aspirational, because who wouldn’t want to stumble upon a great find like Rakuten during a chance encounter – I love it!”
“Shoppers Get It” is part of Rakuten’s ongoing push to reach millennial women by offering both first-access to original products and cash back on these items. The brand was also targeting this audience in last year’s Super Bowl spot. In the game day ad, Alicia Silverstone reprised her iconic role from Clueless.
