- Online realty platform Opendoor is looking to tap into the spirit of the season with a new ad that compares its sales and purchase options to a holiday feast.
- The new ad, from Venables Bell + Partners, compares Opendoor’s sales options as the “turducken” of home sales. (A turducken is a main course that features a turkey stuffed with a duck and a chicken.)
- The ad posits a history of the turducken as an “unconventional feast of fowl” that was developed by “culinary pioneers” and passed down through generations. The ad explains that Opendoor’s platform is the turducken of offers, with an all-cash offer at the center, wrapped in the option to list one’s home on a public listing service at a higher price, all wrapped in the confidence that the home will sell through either of those two methods.
The holidays are not a traditionally hot time for home sales, as most buyers and sellers tend to focus on family get-togethers and traditions, putting off the big decisions until after the new year. Opendoor’s new campaign asks consumers to buck that tradition and consider making a home sale during the downtime.
“Thanksgiving is a time for family and celebration, not stress or hassle. As we encourage homeowners to take action during these winter months—often thought of as ‘off-season’—we want them to know it’s a great time to sell, with options that make it easy to take the house off their plate and enjoy the most festive of holidays,” said David Corns, Opendoor’s CMO, in a statement.
While the ad suggests the turducken was invented by culinary pioneers of the 18th or 19th centuries and passed down through generations, including through the fifties and sixties, the true history of the dish is much more modern. Though the origins of the dish are a bit murky, the dish as it is commonly known was popularized in the 1960s or 1970s.
Regardless, Opendoor’s Turducken ad will air on linear and connected TV and social channels during the holiday season.
