- Mercedes-Benz USA has kicked off its 2024 “Holidays with Love” campaign for the second year in a row, promoting the benefits of spending time with loved ones during the holidays.
- The campaign suggests that memorable holiday moments can happen thanks to a Mercedes-Benz.
- As part of the effort, the automotive brand is working with nonprofit Safe Kids Worldwide on a series of events to share passenger and pedestrian safety lessons. Additionally, the car brand is hosting holiday celebrations for students at its partner schools in Atlanta and Jacksonville.
Building on the success of last year’s global campaign, this year’s effort is focused on how holiday travel allows consumers to spend time with loved ones. The effort showcases Mercedes-Benz vehicles as a safe and luxurious way to travel.
Vehicles featured in the campaign include the 2025 GLC and GLE Plug-In Hybrid SUVs,, as well as the 2025 E-Class Sedan, GLA SUV, GLS SUV and EQE SUV. The effort plays up the vehicle’s technology and features.
“Our ultimate goal at Mercedes-Benz is to safely bring people together,” said Melody Lee, chief marketing officer at Mercedes-Benz USA, in a statement. “At our core, we offer our customers the means to travel, explore and make memories with one another through mobility, in the safest and most technologically advanced way possible. For our customers, connections are truly made in the ‘getting there.’ This holiday season, we look forward to celebrating those big and small moments of togetherness, and spreading joy to our neighbors, friends and family in the communities where we live and work.”
