- Jell-O, the Kraft Heinz brand known for its colorful, wiggly desserts, is getting into the home decor business, introducing a line of inflatable furniture meant to look like gelatin molds.
- The furniture, The Jelly Collection by Jell-O, will be available in four vibrant colors – yellow, green, red and orange – each representing the brand’s best-selling flavors of lemon, lime, strawberry and orange. Each chair will include a cup holder, where consumers can fit a ready-to-eat Jell-O cup. The furniture will be available for purchase for $30 each on Amazon for a limited time.
- The product introduction is meant to tap into the growing appetite for ownable branded products that tap into popular trends and create a strong emotional connection, according to company officials.
The brand is promoting the product’s limited-time availability through public relations efforts, as well as organic and paid social.
“Jelly-inspired home decor and inflatable furniture have been making a stylish comeback, and it felt like the perfect opportunity to combine the iconic JELL-O molds which have a striking similarity with both design trends,” said Tyler Parker, Brand Manager of Desserts at Kraft Heinz. “As a brand that sweetens life’s modern moments, this collection is an extension of our playful spirit and arrives just as summer fades and the back-to-school season is in full swing. Whether you’re refreshing your space for back-to-school or simply looking to add a splash of color to your home, this collection is the perfect fit.”
