- Guinness is getting into the holiday spirit with an ad that frames the brew as “The Most Wonderful Pint of the Year.”
- The 15-second spot depicts a wintry scene of a house amidst falling snow. As the camera pulls out, the scene is revealed to be inside a Guinness pint glass and the snow is the cascading froth from a freshly poured beer.
- The spot will air throughout December on linear TV, streaming, digital video and social media.
In addition to the spot, the brand will be staging pop-ups (a.k.a. “The Most Wonderful Pop-Ups of the Year”) in various markets that will include Guinness merchandise, gift-wrapping service and pints partied with cookies from Levain bakery. In addition, the Guinness Open Gate Breweries in Chicago and Baltimore will host special events, including holiday markets and workshops.
“We wanted to create something simple and magical that makes a pint of Guinness feel like coming home for the holidays,” said Joyce He, brand director at Guinness. “Our holiday season messaging this year is all about finding moments of meaning, joy and magic wherever we can and inspiring people to get out and enjoy the most wonderful time of the year with loved ones at their favorite pubs, bars, and restaurants. We have not created a new holiday TV commercial in a long time, and we hope this timeless piece brings joy for years to come.”
