Former Hyundai CMO joins X to lead global marketing - Brand Innovators

Former Hyundai CMO joins X to lead global marketing

Angela Zepeda has joined X as global head of marketing. She joins X as the social network is looking to rebrand itself as what owner Elon Musk calls the “everything app.”

Zepeda comes to X as a seasoned marketing executive with more than 25 years of experience. Prior to X, Zepeda was CMO of Hyundai Motor America for five years. She recently left Hyundai after the company restructured and did away with the CMO title.

Prior to joining the automotive company, she also held senior roles in the agency world including: CEO of Quigley-Simpson, CMO of Campbell Ewald-Los Angeles, TBWA\Chiat\Day, Team One, Rapp, Doner and FCB.