Chobani has hired Jai Kibe to be its new chief marketing officer, effective November 4, 2024.
Kibe comes to the CPG brand from Gartner. In his new role, Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands. He is tasked with growing audience, driving innovation, and evolving the company’s analytics and consumer insights capabilities.
“I am thrilled to be joining Chobani at an exciting moment in time, where we can blend art, science and instinct,” said Kibe, in a statement. “As a brand that combines purpose with innovation, Chobani has consistently set the standard for great taste, consumer health and wellness while driving positive social impact. I look forward to working with this incredibly talented team to continue shaping the future of the food and beverage industry, while staying true to Chobani’s mission of making good food available to more people while positively impacting our communities and planet.”
Kibe brings more than 23 years of marketing experience to the role. Prior to joining Chobani, he has held senior marketing roles at Gartner, SC Johnson and The Coca-Cola Company.
