New Orleans is hosting the Super Bowl LIX on February 9, 2025 at Caesars Superdome. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each.
Brands are already planning their Super Bowl strategy, whether it will be a pricey TV buy on the broadcast or it will be hacking the Super Bowl through digital and on-site activations that break through.
It is still early days, but here is what we know so far….
General Mills’ Häagen-Dazs
Ice cream brand Häagen-Dazs has confirmed its first ever Super Bowl spot. The company is working with its new creative agency of record nice&frank. This marks the company’s first foray into Super Bowl advertising in its 60-year history.
“This is a momentous occasion for the brand and an iconic cultural moment that brings us together through food,” said Rachel Jaiven, Head of Häagen-Dazs Marketing, in a statement. “We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.”
