- Booking.com is looking to help one family send off summer in style with a once-in-a-lifetime opportunity to spend two nights at rapper and actor Ludacris’ Atlanta mansion.
- In addition to the two-night stay, the deal, being offered through the travel website, also includes an itinerary filled with “Southern Hospitality,” including a meet-and-greet with the star, paddle boating on the lake, a catered backyard barbecue, and dinner at Le Bibloquet, one of Ludacris’ favorite French restaurants in the area.
- The trip, to take place on September 3-5, 2024, will be bookable for one booker and three guests on a first-come, first-served basis on Booking.com’s website at noon ET on August 28 for the low price of $4.04 (an homage to Atlanta’s iconic area code).
According to Booking.com, 62% of Americans consider spending quality time with their family as the main motivation for traveling this year. In addition, 24% of American travelers have expressed a desire to stay at the home of a famous celebrity.
Booking.com’s Welcome to Atlanta Summer Send-Off promises the best of both worlds, complete with celebrity treatments (limos, catered meals and indoor theaters) and family activities (paddle boating on a lake, access to private basketball and tennis courts, and an indoor movie theater). In addition, members of Booking,com’s Genius loyalty program will have additional add-ons. A level 3 Genius member will receive a personalized breakfast-in-bed service from Ludacris’s favorite local cafe.
“As a dad of four kids myself, family time is incredibly important to me, and I’m thrilled to open my home so guests can create unforgettable memories as a family. I’m all about making it easier for everyone to celebrate life’s special moments, and I appreciate how Booking.com makes it easy for everyone to experience the world. It’s going to be epic!” Ludacris, said in a statement.
Ludacris spoke at Brand Innovators’ Cannes event and shared that he only works with brands that he likes. “I literally align myself with brands nowadays that are a part of my everyday lifestyle,” said Ludacris on the Brand Innovators Influential Beach Stage at Cannes. “Ask my family. My wife is here today. I eat peanut butter every single day.”
He recently starred in an ad for Knorr’s Taste. In the spot, Ludacris remastered Black Sheep’s hit song, “The Choice is Yours,” and cooks Knorr’s Lemon Pepper Chicken Cutlets recipe. He encourages his friends to skip fast food delivery in exchange for a real meal, with the flavors of Knorr.
Booking.com is no stranger to creating celebrity travel experiences for its customers. Previously, the site has created similar events hosted by Martha Stewart, Mariah Carey, and Sarah Jessica Parker.
