Alison Payne has been named CMO of Heineken USA, effective in January.
Payne has been with Heineken for more than six years, most recently as global marketing director (SVP) Zero Alcohol beverages, a position based in Amsterdam. Prior to that, she was vice president of marketing and ecommerce, a role based in New York. She has also held senior roles at PepsiCo, the Kellogg Company and Diageo.
Payne will succeed former CMO Jonnie Cahill, who is reportedly leaving the brand.
