A marketer’s guide to Cannes - Brand Innovators

A marketer’s guide to Cannes

Thousands of brands and agency people are headed to the South of France next week for the biggest industry event of the year: the Cannes Lions. 

Expect to see thought provoking content on AI, women’s leadership and retail media networks, as well as conversations around cultural moments, girls in sports and sustainability.

Pinterest Beach is hosting a Manifestival with a popup tattoo parlor, color consultants and curated looks creation stations. Spotify will be back with several concerts including: Benson Boone, Tyla and Arcade Fire. Inkwell will host the Cannes Can: Diversity Collective. Stagwell will be back with Sport Beach. Amazon will be stationed at the Port again with the A’Maison: The House of Amazon activation this year. And, of course, the reason for the season, the Palais will feature award winning work in the basement, which is definitely worth exploring.

Brand Innovators will be present throughout the week with numerous stages and events. We will be hosting CMOs at the exclusive Mastercard Villa to discuss the latest in AI on Monday with speakers from Mastercard, Reckitt, H&R Block, Qualcomm, Meta, IPG, Molson Coors, Kellanova and  SAG-AFTRA. Our opening night dinner (invitation only) will feature a live performance from Shaboozey.

Monday-Thursday, we will host the Brand Innovators Marketing Leadership Summit in collaboration with Influential at the Mandala beach, which will host content from TK to TK every day with leaders from brands including: Nestle, PacSun, Zappos, Geico, Heineken, Zillow, 7-Eleven, Procter & Gamble, Hilton, L’Oreal, Mattel, Ulta Beauty, Mazda North America, PepsiCo, Haleon, United Airlines and more. Ludacris will perform at the beach on Wednesday night.

We will also have content on stage at the Cafe Armani with brands including: Bayer, Colgate, Jack in the Box and Lloyds Bank. Wednesday morning, the Armani Cafe will feature the Women in Marketing Leadership Program. Drop by and say hello.

Le Voilier will serve as our Hospitality Lounge this year, a great place to take a break from the heat and network with your industry peers over coffee and lunch. Oh and on Tuesday morning, look out for the Olympic torch to be running through town. See you on the Croisette!