NERDS to return to the Super Bowl - Brand Innovators

NERDS to return to the Super Bowl

Ferrara’s NERDS brand is returning to the Super Bowl next year for the third year in a row. The brand launched at the big game in 2024 with a spot featuring Addison Rae. Last year, the company returned with Shaboozey 

“In 2026, Nerds is coming back bigger and bolder, and our whole team is ready to deliver unforgettable moments our fans crave and introduce millions more to the ultimate game day treat,” said Greg Guidotti, CMO of Ferrara, in a statement shared with Brand Innovators. “What we have planned for 2026 is next level … and something everyone’s taste buds will be craving!”