- The NBA has kicked off a new campaign to support the 2025 NBA Playoffs presented by Google.
- The “Don’t Miss a Thing” effort highlights the series to the tune of Aerosmith’s “I Don’t Want to Miss a Thing” as people across the country stop everything to watch the games.
- The NBA is kicking off its tournament with this new campaign during the broadcast on TNT from the 2025 SoFi NBA Play-In Tournament.
NBA All-Stars including: Nikola Jokić (Denver Nuggets), Jayson Tatum (Boston Celtics), Shai Gilgeous-Alexander (Oklahoma City Thunder), Donovan Mitchell (Cleveland Cavaliers) and Karl-Anthony Towns (New York Knicks) star in the spot.
Additionally, Shaboozey, Rob Lowe, Jerry Rice, Khaby Lame, Sheila E., Fede Vigevani and Dylan Wang also appear in cameos in the ad.
“We have a long history with the NBA, cheering for our hometown Celtics throughout the years,” said Aerosmith’s Steven Tyler and Joe Perry, in a statement. “We have shared that electrifying moment walking into TD Garden and feeling the love and energy of the crowd. We wish all the teams the best and we are thrilled that our song is part of this year’s Playoffs.”
