- LVMH’s Moet & Chandon champagne brand is popping the cork to celebrate the birthday of Grammy winning producer/singer Pharrell Williams next month.
- The brand has created The Moet & Chandon Pharrell Williams Limited Edition Collection, a line of champagne bottles focused on celebrating birthdays. The new collection is available in select retailers, restaurants and hotel spaces, including the Moet & Chandon Bars in Epernay, Harrods in London and Kadewe in Berlin.
- To support the new line, the company has kicked off a global media campaign featuring Williams. The idea behind the campaign is to celebrate birthdays through the eyes of the friends who plan the parties.
Moët & Chandon is tapping into the culture in this collaboration, by partnering with the iconic Williams to celebrate his birthday.
The new collection is aligned with his celebrity glow and important celebratory moments that happen daily. According to the brand 22 million people celebrate their birthdays every day, and this gives the brand an opportunity to market itself for these gift giving and celebratory moments. The new line is decked out with bows and jewels, offering an even more dressed up version of the already luxurious champagne.
“The best part about a birthday are the people who want to celebrate it with you,” said Pharrell, in a comment shared with Brand Innovators. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual.”
