- Minute Maid will bring its signature taste and energy to the WWE as the professional wrestling franchise’s “Official Juice Sponsor” this upcoming season.
- The partnership will include activations throughout WWE’s biggest events including WrestleMania, SummerSlam and RAW, and limited-edition Minute Maid packaging featuring WWE personalities and iconography, digital promotions and fan experiences.
- The partnership will kick off with a new television commercial debuting on Raw broadcasts on Netflix and WWE channels on April 14. The spot will also air across OTT and other digital partners, including Disney, Amazon, Hulu and Roku. Additional social media and digital promotions will include custom “Juice Up Your Mondays” content, encouraging fans to start their weeks with maximum energy.
Beyond the television commercial, the partnership will extend to live event activations through arena branding and fan-engagement moments and a presence in the WWE 2K25 video game (including in-ring branding and a custom Minute Maid vending machine).
In the real world, the partnership will extend to fan meet-and-greet events with WWE stars. The brand will also introduce limited-time packaging featuring WWE stars and wrestling iconography in stores.
The partnership will also include a national sweepstakes through which fans can win a chance to win a trip to SummerSlam New Jersey or Monday Night RAW, as well as branded merchandise.
