- Mastercard is offering its cardholders the opportunity to share one of soccer’s most cherished traditions – the jersey swap – with the game’s premier player, Lionel Messi.
- The brand has created a limited-edition collection of 10 customer designed jerseys that reflect pivotal moments that have defined Messi’s career. The collection, designed in collaboration with renowned creative director Guillermo Andrade, is dubbed, “La Colleccion de Diez.”
- Mastercard customers will have the opportunity to win one of these jerseys through sweepstakes throughout the year. The first jersey, representing Messi’s beginnings in Rosario, Argentina, is available now.
In soccer, swapping jerseys with opposing teams is a tradition that demonstrates respect and sportsmanship to acknowledge a well-fought contest. Typically, the swap is reserved for players, but Mastercard sees an opportunity to turn the ritual into one of its “Priceless Experiences.”
“Soccer is more than a sport – it’s a global language that connects cultures and communities everywhere,” said Rustom Dastoor, EVP, marketing and communications, Americas at Mastercard. “Partnering with Messi, one of the greatest icons of our time, lets us honor his legacy and put fans at the heart of this cherished tradition by giving them the once-in-a-lifetime chance to participate in a ritual traditionally reserved for the pros.”
Mastercard has supported the growth of soccer through partnerships with tournaments and leagues that stretch back more than 30 years. The brand has been linked with Copa America since 1992, UEFA Champions League since 1994 and, most recently, signed on with CONMEBOL Libertadores Feminina in 2023.
As mentioned, the first jersey is currently being offered via sweepstakes at mastercard.com/messi. The nine remaining jerseys will be offered through the same sweepstakes site at different points throughout the year.
On December 1, Jill Kramer, former chief marketing and communications officer at Accenture, officially took over as Mastercard’s chief marketing and communications officer. The brand’s former CMO, Raja Rajammannar, will stay with the company as a senior fellow.
